Launched in 2009, “Ready New York” is the New York City Emergency Management’s public education campaign for emergency preparedness—it’s designed to encourage the city’s 8.5 million residents to prepare for both natural and man-made emergencies and increase awareness of NYC EM’s suite of resources.
The latest creative, in English, Spanish, and Chinese, motivates New Yorkers to sign up for free customized emergency, mass transit, and weather alerts from Notify NYC. The new assets urge New Yorkers to visit NYC.gov/NotifyNYC or call 311.
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