Fatherhood Involvement

The Fatherhood Involvement campaign highlights the experiences of dads who share a commitment to being there for their kids through parenting highlights and challenges. By acknowledging the hard work they put forth in the face of hardships, the campaign seeks to provide all fathers with confidence to keep going in their efforts to be present for their children. The Ad Council has partnered with Universal Pictures on their new film, How To Train Your Dragon (live-action adaptation), showcasing the highs and lows of father-son duo Stoick and Hiccup. The film explores the unforeseen challenges Stoick faces as Hiccup grows up, ultimately revealing by showing up, Hiccup finds his own path.