Heatstroke Prevention

Support Heatstroke Prevention PSAs

Hot Car Deaths are the leading cause of non-crash, vehicle-related fatalities for children aged 14 and younger. Parked cars get hot, fast – and can be deadly. A child’s body temperature rises 3-5 times faster than an adult’s does, and even at temperatures as low as 60°F, a child that has been forgotten or left behind in or gained access to a parked car can be at risk of heatstroke within minutes.
Through this partnership with The OAAA, The Ad Council and NHTSA, we’re reminding families with children that these tragedies can happen to anyone, but they are always preventable. Support the partnership by placing your order below.

Let us know how you participated in the digital OOH roadblock by sending your completed self-reporting form to AnalyzeThis@adcouncil.org

Share your Heatstroke OOH photos on social using the hashtag #CheckTheBackseat.

For more information, please contact at @oaaa.org