Saving For Retirement

More than 1 in 5 adults have no retirement savings and 2 in 3 are worried that they will not have enough money to last in their later years. That’s why AARP and the Ad Council created the This Is Pretirement campaign, which encourages audiences to take actionable steps to plan for their financial future.

New “Pre-Game” PSAs use playing a game of cards as a metaphor for saving for retirement – emphasizing that there are moves everyone can make to work toward a win. Viewers are directed to free resources at ThisIsPretirement.org to start building their retirement plan.

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