Kids can always find a reason not to wear seat belts, and as parents or caregivers we can sometimes give in to their persistent objections. But one fact overrides all their weeping and whining: from 2009 to 2013, 1,522 children ages 8-14 died as passengers in motor vehicles, and almost half were unrestrained at the time. It’s mandatory for kids to always buckle up, even on a quick trip around the corner. A new PSA campaign in both English and Spanish sends a clear, emphatic message to parents and caregivers of kids in cars: no excuses, no exceptions—wearing a seat belt is simply non-negotiable.
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