Wildfire Prevention 2024

For over 80 years, Smokey Bear has been reminding generations of Americans the importance of wildfire prevention. With 9 out of 10 wildfires being unintentionally caused by humans, his message and wildfire prevention tips have never been more important. Together, we can continue to keep these safe places safe, because when we practice wildfire prevention, we all have a bit of Smokey within.

Run new PSAs to remind audiences of the shared responsibility we all have in preventing wildfires, and help us wish Smokey a happy 80th birthday!